Wine-lovers beware!
Wine may taste better and more 'expensive' depending on the ambient lighting of your favourite wine bar, pub or restaurant. Your senses could be tricked into perceiving a wine is nicer if you drink in a room with blue or red ambient lighting rather than green or white lighting. You could also be happy to spend an average of 70p more for the same glass of wine.
German researchers claimed the same bottle of Riesling given in different ambient light settings was perceived as being one and a half times sweeter in red light rather than white or green light and its fruitiness was also more highly rated in red light.
The findings concluded that background ambient lighting influences how we perceive the wine to taste, even though it has no direct effect on the colour of the wine in the glass.
How we respond to light has seen the dynamics of lighting design change in an unprecedented way in all areas of our lives.
Happy New Year - Lighting does make everything appear Rose
Research Dr Daniel Oberfeld-Twistel
Johannes Gutenberg University, Mainz, Germany
German researchers claimed the same bottle of Riesling given in different ambient light settings was perceived as being one and a half times sweeter in red light rather than white or green light and its fruitiness was also more highly rated in red light.
The findings concluded that background ambient lighting influences how we perceive the wine to taste, even though it has no direct effect on the colour of the wine in the glass.
How we respond to light has seen the dynamics of lighting design change in an unprecedented way in all areas of our lives.
Happy New Year - Lighting does make everything appear Rose
Research Dr Daniel Oberfeld-Twistel
Johannes Gutenberg University, Mainz, Germany
posted by Light IQ @ Thursday, January 14, 2010 
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